Simply put, Bounce Rate represents the percentage of visitors who enter the site and then leave, rather than continuing to view other pages within the same site. So, in short, a bounce is a single page session on your site.
Why is Bounce Rate Important
It helps you gauge your sites overall ranking and whether your content speaks to your target market correctly. It also helps to show you what pages to focus on in terms of ‘exit rates’.
What Is A Good Bounce Rate
This is where things get a bit tricky, as stated before, this metric is pretty volatile. Below we have broken it up by site type, as landing pages for example will have a much higher bounce rate than general portals.
- Retail Sites – 20-40% Bounce Rate
- Simple Landing Pages – 70-90% Bounce Rate
- Portals – 10-30% Bounce Rate
- Service Sites – 10-30% Bounce Rate
- Content Sites – 40-60% Bounce Rate
- Lead Generation – 30-50% Bounce Rate
How to Improve (Lower) Your Business Rate
It is important to use a keen eye when determining whether your bounce rate is good or bad. You must take into account what page was landed on, and whether they filled in a form and left – that’s a good example of why bounce rates can be high, but still have a positive outcome. Here are 10 ways to improve your overall bounce rate score:
- Improve Your Content’s Readability
Keep in mind that large chunks of text scare your users away. This applies to your blog content and structure too.
- Avoid pop -ups and disrupting the UX
A crazy statistic is that 70% of users found irrelevant pop ups to be annoying. Bear in mind that only 14% of consumers consider responding to a pop up. There is no doubt that pop ups increase your email list length, but be mindful of when they pop up, and keep it to a minimum.
- Create Compelling CTA’S (Call-To-Action)
Do you have a CTA button that would take users less than 3 seconds to see? If you don’t, you may want to rethink your CTA placement. Don’t become part of the 70% that have no CTA’s and thus lower conversion rates.
- Improve Your Brand Storytelling
The concept of customers remembering and responding to good stories is the basis here. Your users are waiting for you to bring your brand to life. Take into consideration how people read content. Do they look for a sub heading? Are they drawn to the image first?
- Keep Your Blog Fresh with the Right Content
You need to take the time to differentiate powerful content from the right content. You want your users to be wowed, but also have a problem solved by reading your blogs.
- Target Keywords with High-Value Traffic
It is a well-known fact that your keywords can make or break your overall content marketing campaigns. High-Value keywords equals high-value traffic.
- Attract the Right Visitors
If your content strategy is bringing the wrong kind of visitors to your site and not increasing sales, it is time to have a rethink. A/B testing is now a pertinent facet of your content strategy.
- Write Attractive Meta Descriptions for Search Users
Your click through rate will continue to drop if you don’t have a compelling meta descriptions in place.
- Create Multiple Landing Pages for High-Volume Keywords
It’s a fact, the more landing pages you have, the richer the experience for your users. It truly boils down to a numbers game, because creating more landing pages has a chance of increasing your overall click through rate.
- Speed Up Your Page Load Time
Your consumers are expecting your website to load within 2 seconds or less. At least 47% of consumers expect this and will leave after the 3 second mark. Simply put, the slower your website, the higher your bounce rate.
Something that has not been mentioned is the fact that your site NEEDS to be mobile friendly. Most of your users are searching through their cell phone, and if your site isn’t mobile ready, they are going to move on. Also, make sure that your sites navigation is easy to understand and use.
Stressing because this is a lot of information to take in? Fret no more. Easy2Access is here to take away the headache you are already starting to form. Contact us today for a FREE online marketing site audit.