Developing a local SEO strategy is an essential element of success for local businesses. Local SEO refers to the process of optimising your online presence to attract more business from relevant local searches. If you are keen to reach out to customers around you, then this is the article you need to read.
For your business to effectively use local SEO to reach out to customers close to you, you should action the following:
Google My Business may be the single most important factor in driving foot traffic or leads to your local business. If you haven’t yet searched for your business on Google, you should do so now and if there isn’t a my google business listing showing up, you will want to add one right away.
What makes GMB so special is that, in many instances, it shows up first in the search results, before organic listings and sometimes even before paid ads.
GMB is very useful for the customer as they can get a large amount of information fast and easily about your business, this includes your contact number, email, photos, website and directions with easy-to-use call-to-actions that are integrated with your smartphone and Google maps. There is a whole host of possibilities on GMB, so be sure to claim your listing and optimise it for best results.
Websites are still important for local businesses in 2019 and optimizing them for local users is paramount.
If your business aims to service customers around your vicinity, be sure to add local keywords into your overall SEO strategy, such as your neighbourhood name, city name or province to ensure you are found exactly when people are looking for you online.
In the case of a business that serves a vast amount of geographic locations but has one headquarters or no physical offices, you will need to set up your website to have multiple landing pages, each for the area you serve.
NAP stands for name, address, phone number. You should ensure that it is displayed correctly on your website in html format that is easily crawled by google as opposed to displaying it as an image. You should also add other useful information to your NAP such as your business hours.
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A Google Map embed is great for local SEO as it helps potential customers locate your business quick and easily.
Getting backlinks to your website is as important for Local SEO as it is with any SEO strategy. This includes adding your business information to local directories and business listing sites. Be sure to maintain consistency with the information you provide to these directories as Google will cross-reference this information to determine its accuracy.
Below are combinations of queries you can use for finding business listings and directories:
[location] business listings
[location] business directory
[business type keyword] business listings [location]
[business type keyword] business directory [location]
[business type keyword] directory [location]
According to a recent local consumer reviews survey, around 87% of people trust online reviews as much as personal recommendations. Reviews do not only build trust, but they also help drive up your search rankings. Get happy customers to leave reviews on your Google My Business listing and other top review sites such as Trip Advisor.
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A growing number of customers use their smartphones to search local businesses while they’re on the go. You will want to make sure your website loads fast on mobile and is optimised for mobile use, so you don’t miss out on keen customers.
It is a lot to take in but using the above tips, in bite-sized actionable tasks, you will be able to create a fool-proof Local SEO plan that will put your business in front of customers the exact time that they are looking for your service or product.