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There are many benefits of having a website for your small business. One of the most surprising things when we look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.
Here are just a few benefits of creating a usable website for your business.
- You stop being invisible.
By creating a website you stop being invisible to the people trying to find you online. More and more studies are informing us on the ROBO effect where customers are learning to research online before buying offline. If you don’t have a web presence, there’s no chance of you showing up and you will never enter into their thought process. Can you afford to be invisible?
- Are you a well-established business?
A website is important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one, this is exactly how they will remain – small. If you don’t have a website that you can refer people to, then potential customers are going to assume that you are a small time company that does not take their business seriously.
- Would you like to grow?
A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it actually is. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
- Be open for business 24 hours a day
A website is online full-time for that on the go businessman accessing your website on his smart phone to the night owl who can’t sleep and is using that time to research or shop online. Making your business as accessible as possible will allow more people to find you.
- Sell your products and services online
Selling through your website is much cheaper and a great way to supplement your offline business. Providing secure online ordering is very affordable today. Even stay at home moms can run a business from their home online.
- Lastly, Stability
You may move your place of business, change your phone number, or even change your hours, but your website address never changes, and your website is always open.
Those are just six important reasons for a business owner to create a Web presence.