8 Tips for writing content for your Website

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8 Tips for writing content for your Website

We love sharing tips with our clients. In this latest blog we look at 8 tips for writing content for your website. When looking at your website, what will your visitors be looking for? Your website will need to be engaging and informative so that visitors will stay on your site. Are you on Google? Can your potential customers find you? Lastly, what user experience will they have when on your website? These are all key points that need to be seriously considered when looking at your digital strategy for your website.

Here are some tips to help you along:

  1. Use headlines: A great way to grab someone’s attention is by making the title noticeable, bold and looking important.
  2. Short sentences: When reading online we tend to scan the screen looking for information. Keep it short and sweet. If they want to know more then give visitors the option to contact you or read more on another page.
  3. Keep it simple: Avoid using (take out very) complicated words and terms. The content needs to be easy to read.
  4. Write as you would speak: People are more responsive if they feel that personal connection. It will make them feel a little less like they are being “handled” and more like they are people worth talking to.
  5. Important Info at the top: Don’t put the most important information at the bottom. Often a person isn’t going to make it to the bottom of the page, especially if they are on a mobile device. If it’s important put it at the top and work down in order of importance.
  6. Use bullet points: Using lists is a great way to show what you do. A bullet point list will immediately draw a person’s attention. This will also give a list of topics where you can give a more explanatory description.
  7. Spelling and grammar: This is important and is one of the main reasons that you need to review your content. If this isn’t your strong suit, ask for help, choose someone who has a keen eye for detail.

Last but not least:

  1. Review the page as if you were a visitor. Put yourself in the shoes of someone visiting your website. Is there too much information to handle? Is your website easy to navigate? Can they contact you easily by phone and email? Is the website responsive for all devices? Remember that a lot of browsing occurs on mobile devices or tablets.

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