The flexibility of Facebook advertising has given companies big or small the opportunity to unleash their business services or products to a wider audience.
If you haven’t yet advertised on Facebook then maybe it’s about time that you did. Facebook is undoubtedly still one of the best and most popular social media sites globally with 1.44 billion monthly active users as of the first quarter of this year.
With the incredible amount of users many companies have integrated Facebook advertising into their marketing campaigns with Facebook being one of the best platforms to advertise products or services. If you have an existing ads campaign on Google or regularly email your customers, Facebook can help you expand your reach further as a “top up” to an existing campaign. If someone likes a specific company or product on Facebook, they will more than likely deal with that company.
Facebook has given many smaller businesses the opportunity to reach millions of people no matter what their advertising budget is. Businesses of all sizes from small start-ups, medium to larger organizations have advertised successfully and reached thousands of new customers.
Facebook has connected many families and friends online and Businesses have a range of flexible options when it comes to reaching new and existing customers. Existing Facebook fans can be updated regularly on your news, latest products or specials. Page Post advertising allows your advert to be shown to anyone on Facebook and can be displayed in the side bar or actual news feed. A company will pay per click or impression.
Many Facebook users can see which sponsored advert’s their friends or family have liked or commented on. Sponsored ads are an ideal way for a company to achieve more likes and therefore have a decent following for future promotions or offers. A flat rate is usually paid to reach a certain amount of users and this is the paid promotion of the activity of users.
Promoted Posts will be displayed in news feed content which can be promoted further. Facebook will display a promote button giving you the option to further boost your post. You will be able to reach existing fans as well as the friends of fans with this method.
It’s absolutely not necessary to have a huge budget for Facebook marketing due to the flexible options available. Chat to the Easy2Access Team if you are looking for successful online ways to promote your company or services.