How Moz Calculates Domain Authority

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How Moz Calculates Domain Authority

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The fact of the matter is, in such a competitive online world and with oversaturation occurring in many industries, businesses need to find a way to stand out from their competitors. One of the ways this can be done by becoming a relevant voice in your industry; by becoming the company that is highly trusted. One of the many aspects you’ll need to rely on is highly relevant and detailed content. Link building is the core of Domain Authority, and we want to show you how its done.

Before we dive into how Moz (now SparkToro) calculates domain authority, lets recap on what domain authority is: Domain Authority is a metric that was developed by Moz which evaluates the legitimacy and trustworthiness of your website by looking at factors such as the number of inbound links your site receives from other trusted websites. The more trustworthy your website appears to a search engine, the higher it will rank.

To learn more about how to increase your domain authority, click here.

The Score

Moz calculates Domain Authority on a 1-100 ranking scale, with 100 being the highest possible ranking on SERPs. This score essentially predicts how well a particular website will rank. The reason they have chosen this scale is because it is much easier to grow your score from 20 to 30, than 70 to 80.

Something to note: All new websites will start with a Domain Authority of 1.

The Calculation

To calculate overall Domain Authority, Moz evaluates domains linking to the site, the total number of links as well as MozRank and MozTrust. In fact, there are over 40 individual signals that are tracked by Moz. The more links to your website coming from trustworthy sources, the higher your Domain Authority score, and thus the higher your ranking. You can increase your inbound links by creating mutually beneficial relationships with other online marketers, exchanging links and increasing both your domain authorities.

The Conclusion

The higher Domain Authority links you have linking to and within your site, the higher your own Domain Authority becomes. Make sure that all the places you link to and receive backlinks from are trusted websites, practicing WHITE HAT SEO.

If you are curious about your own Domain Authority, visit Moz’s Link Explorer.

We at Easy2Access exclusively use white hat SEO techniques to increase our clients ranking, and offer a comprehensive digital marketing service that organically enhances the Domain Authority of our clients, with regular and unique blogs and other back-end techniques. Contact us to discuss your website’s needs and how we can exceed your expectations, and get you ranking!

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