How to Increase Session Duration on Your Site

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How to Increase Session Duration on Your Site

Google Analytics Metrics on Laptop

So, you’re getting stuck into your SEO metrics and you come across Session Duration. What is this elusive factor? Why is it often low? How can you increase it to improve your organic SEO? Lucky for you, we at Easy2Access have the answers!

Take a look at some of the core info below and our simple steps to improving your average session duration.

What is Session Duration and Why Does It Matter?

Average session duration is described as the average time a user spends on your website, without particular regard for which pages they visit. Your Google Analytics account will show you this figure, or you will find it in your monthly Digital Marketing Report as sent to you by Easy2Access.

A lower average session duration means there is a high Bounce Rate on your website. Lower session duration is also linked to fewer conversions on your website, therefore reduced opportunity for profit.

Session duration is one of man metrics that play into your overall SEO. Ideally, you want to have all of your metrics above average, thus resulting in higher traffic, more leads and more conversions.

Do you want to receive a monthly report on your SEO and website analytics? With the help of Easy2Access, you can grow your website, increase traffic and profit margin drastically in a matter of months. Contact us to discuss your unique digital marketing needs, today.

What Is a Bounce?

Any user that clicks on your website and then leaves after only a few seconds, can be referred to as a ‘bounce’. A high bounce rate means a lot of users are spending very little time on your website, suggesting that something is wrong. This could be that the website is misleading, doesn’t offer helpful information, or is simply unattractive.

Steps You Can Take to Improve Session Duration

Luckily, there are a number of simple steps and website checks you can make to ensure that your website and its content are attracting customers, rather than driving them away. Take a look at some of our session duration best practices below…

Design, Design, Design

First things first, you will want to audit your website design. Websites that are too complex, have too many graphics, are impossible to navigate and don’t look good are very likely to have a low session duration, and thus a high bounce rate.

Consider simplifying the design of your website to focus on key messages, images and ideas that lead the user directly to your product or service in an easy and attractive way. If you are not too savvy when it comes to web design, give us a call and one of our skilled developers will help you out.

Some of the things you will want to include in your website revamp are: readable font size, attractive colours, simple navigation, minimal graphics, fast load speed and an uncluttered design with good use of white space.

Content is King

Next up is to take a look at the written content on your website. Oftentimes, users are not finding content helpful, relevant or interesting compared to the titles they clicked to get there in the first place. Content is mostly written but can refer to images such as infographics which contain the information the user is looking for.

Here are some of the features of good website content:

  • Original
  • Actionable
  • Clear titles
  • Answers questions
  • Informative and accurate
  • Headings and subheadings
  • Regularly updated

Videos Add Oomph

It is basically a scientific fact at this point that video content is becoming the most loved and most engaged type of visual content on the internet. In fact, we talk all about video and its advantages in this blog.

Videos attract more visitors than text and image and are highly engaging to view. With relevant and attractive videos on your website, you could stand to increase your average session duration by a matter of minutes over time.

Spread the Love

When looking to increase your session duration, you want to look at spreading the love from the page your users land on, to others across your website. The top performing websites today encourage their users to move from page to page according to their desires. Including things like content suggestions related to what your user has just consumed, and easy-to-use search tools so they can find the answers to their questions.

Good internal linking is another SEO metric that is often overlooked but shows authenticity and intent when it comes to leading users down the conversion funnel. A site that connects its users to various pages of useful and relevant content is more trustworthy.

You can increase the ‘trustworthiness’ of your website by examining its domain authority. Learn more about domain authority and its impact on your SEO, here.

Need Help?

You can also enlist the help of a digital marketing specialist to get your SEO, social campaigns and web traffic in order. Contact us today to chat about your goals and how we can help you!