This year has simply flown by and December is just around the corner. Sure, it is October but it’s never too early to start planning your marketing promotions to ensure your business reaches its full potential. There are plenty of other businesses who have promotions over the holiday period to attract customers. That is a good reason to start planning now in order to get ahead of the competition.
Today’s consumers are shopping online and this trend is set to grow. Take a multi-channel approach to promoting discounts or deals to ensure your customers are informed. Remember that even if you have a brick and mortar store, there are many successful ways you can promote your products or services. Companies are well aware that consumers are searching online for brands and products and a well- planned, on-line holiday promotion leads to many companies achieving successful sales during the festive season.
The months leading up to December are usually busy months and many potential customers will start shopping for gifts a few months before in order to avoid maddening crowds and last minute stress.
Kick start you marketing campaign by creating emails, planning social media posts and updating your website. Ensure that your website is mobile friendly so you do not miss out on consumers who use their mobile devices to shop. Check that your site has clear “call to actions” such as “order now” or “buy now”. Planning ahead as early as possible gives adequate time for the creation of email newsletters, Facebook ads, Facebook promoted posts and PPC which can simply be launched at specific times. PPC and Social media are extremely powerful ways to get your brand or products noticed.
Think about ways to stand out from other competitors. Do you have any special deals you can offer customers? Your marketing promotions could offer discounts on popular products, stock clearance sales or even free shipping when customers purchase 2 or more products.
Preparing your holiday promotions can give you an added advantage especially if your products or services require a certain amount of decision making. With well-planned timing, you can reach people during the early shopping stages, lengthen the holiday season and reinforce your brand with existing and new customers. Consumers who start their search early may even be more compelled to choose you over a competitor.
We hope we have given you a few ideas for planning your festive season promotions.