16th September 2014

SEO and your Business

No matter the size of your business, SEO (Search Engine Optimization) can help your business get noticed but it’s not a quick one time solution. It’s a constant work in progress.

Online marketing is the future of marketing. Traditional methods, such as print, television and radio, will continue to be used however, there will be a marked difference in the success and cost of such methods.

4th September 2014

Even a Small Business needs to Market Online

Roughly 90% of all online experiences begin with a search engine and almost 60% of consumers use Google every month to find a local small business.  If a small business is not online then it is losing out on business. This is reason enough for small businesses to market themselves online.

The market out there today is increasingly competitive and businesses need to adapt or lose out. You do not need to have a huge marketing budget to thrive and reach a target audience. Given the right marketing strategy, you can compete with the bigger businesses.

28th August 2014

Why Social media is an Extension of your Brand

Social media can be an extension of your products or services. Why limit yourself when it comes to getting your company noticed by means of a hugely popular and social medium? Not having a social media account is comparable to turning away potential customers. Social media is a great platform for giving your business exposure into previously unexplored or partially explored markets. Whilst some social media platforms are better for certain businesses than others, you should never completely isolate yourself from social media.

28th August 2014

Is Your Website an Effective Call to Action?

You may have a website that is attracting customers but, is it an effective call to action? Are customers purchasing, signing up or engaging in what you have to offer or are they leaving your website with no action?

Having a non-effective website can be likened to an attractive store with no assistants or till points.

26th August 2014

Video Marketing Is In

Video Marketing can offer your Business Brand or products a new and innovative way to get you recognized on the World Wide Web. In 5 - 10 years, will you be reading articles or watching them? This is an interesting thought to ponder as the online video industry continues to grow. By 2017, video will hold a staggering 69% of all consumer internet traffic, according to Cisco.

21st August 2014

Internet Marketing – another value-added service from Easy2Access

For many years, the core focus of Easy2Access has been on designing & building beautifully designed websites. More than 4 years ago we decided we would like to tackle the Internet Marketing side of our industry. Our team loves nothing more than a challenge and showing their talent. Internet marketing is still relatively new term in South Africa, but it is growing and there are internet marketing companies popping everywhere. Unfortunately, not all of these "internet marketing" companies are honourable and some people have been left with a bitter taste in their mouths. At Easy2Access, we care about our clients and we offer an all-encompassing internet marketing service.

19th August 2014

Does your Website need a Facelift?

How old is your website and is it optimized for organic rankings? Is it visually attractive, user friendly and content rich? The days of a basic and static website are over and with search engine algorithms constantly evolving eg. Google, your site may be lost and forgotten to potential customers.

12th August 2014

Customer Testimonials – An Ideal Marketing Tool

Did you know that Customer Testimonials are one of your best marketing Tools? Your potential clients are searching via Google every day for products and services. They are also visiting sites as a result of word of mouth information.

31st July 2014

SEO – On the Battlefield

Sometimes when our team sits down to discuss an SEO strategy for a specific client, it can often feel like preparing for battle.

29th July 2014

Social Media, The World Cup and a Bite

We Saw and heard about it every day. When we opened Facebook there was a tidal wave of the latest updates and meme’s for the FIFA World Cup.

17th July 2014

Rock your sales with an e-Commerce store

Let’s face it, you can buy and sell almost anything online nowadays. Clothes, shoes, health products, music, food, new and used cars or appliances. The list goes on and on.

15th July 2014

Hashtags and Twitter Trends: What is this Sorcery?

Have you ever logged in to Twitter and drawn a complete blank when trying to compose a tweet? There is a handy little box on the right hand side, underneath your status, which displays the topics currently trending on Twitter. So what has been trending on Twitter lately and what is exactly is a Twitter Trend? In this article, we are going to explain exactly what Twitter Trends and Hashtags are...