The Impact of Mobilegeddon

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If Google “Mobilegeddon” didn’t happen on the 21st of April, you could be forgiven for thinking it was an April Fool’s joke – which, of course, it wasn’t. And many businesses quickly realised just what they were up against – at the last minute.

If at this point you’re asking “What’s Mobilegeddon?,” best you keep reading!

The Deadline

Up until the infamous 21st April, which will go down in Google history as the day many websites died (ok, not quite, but that was simply for a Don McLean effect), websites across the world wide web had free reign to appear in all shapes and forms, with almost no negative impact on their searchability on mobile devices. But, as we are very much aware, mobile devices such as smartphones and tablets are creeping up on us with great impetus and taking over, one Google search at a time.

Google, the be-all and end-all of – well, everything – decided that it was time for websites to comply with the ever-increasing demands of mobile devices, which have become more prolific in recent times. “D” day was set at 21st April, by which time all websites had to ensure that their designs were responsive / mobile-friendly, a win-win situation for all, if you think about it. Gone are the days of your web traffic originating from a credit card-wielding shopaholic sitting at her desktop PC. In excess of 25% of traffic to your site is potentially coming from a mobile device, so isn’t it logical that we should embrace the modern wonders of technology and the iPads and smartphones that come with it?

To define mobile-friendly: the layout of a website which enables it to be displayed correctly on mobile devices, without any visibility and functionality issues.

Websites that didn’t comply with Google’s new algorithm by that date would be penalized in terms of search ranking, with compliant websites given preference in search results. Well, the 21st of April has come and gone. The roll-out of Google’s new algorithm happened gradually, but was in full effect by 1st May and the frightening stats show that up to 40% of all websites are still not compliant.

So, how has this affected you and your business?

Were you aware of Mobilegeddon and did you make the relevant plans to comply with Google’s stringent new rules? If not, it’s never too late. Experts in the field are of the opinion that the update to Google’s algorithm was not as severe as it could have been and that website owners who are still slowly but surely updating their sites to mobile responsive designs may only have minimal impact. Not that one should rest on one’s laurels. The impact has been measured and is clearly noticeable, particularly on sites that have little to no optimisation whatsoever.

What should you do?

Ensuring that your website is fully responsive and offers a good user experience is inevitable. It simply must be done, and the sooner, the better, lest you want to see your online presence fall into a bottomless black hole – never to be seen again. Sound dramatic? It’s not that far-fetched!

Click here to test your site’s mobile-friendliness



The solution?

This is the EASY part! The uncertainty of your website’s future can be disconcerting, but there is ALWAYS light at the end of that tunnel (provided that you don’t end up in the black hole!). Our team of SEO and website design specialists make mobile-friendly sites in their sleep. It’s what we do – call us: 086 1111 056!