“The early bird catches the worm.” We couldn’t agree more. Follow our tips, tools and tricks below to start organising your campaigns and promotions for the busy holiday season ahead……
Mobile Friendly Website
Can you afford not to have a mobile friendly website, considering the increase in smartphone users? These consumers will be spending time online while waiting in queues, sitting at coffee shops or at the airport, especially with the holiday season ahead. Consumers use their smartphones to compare prices, check stock or hunt for discounts and promotions. Ensure that your website can adapt to online consumers’ devices.
Did you know that there are more posts, shares and comments on Facebook during the holiday season than at any other time of the year? This is undoubtedly the very best time to reach out and connect with your audience whilst promoting your special brand or services. Create interesting and engaging posts. With Facebook you can identify your ideal audience by targeting demographics such as location, age group, gender and purchase behaviour. You can also schedule your posts ahead of time, plan your Facebook spend and switch from various Facebook campaigns. If your website is set up correctly, you can target previous visitors through Facebook across all devices, as well as automatically retarget them with an advert on Facebook.
Start your SEO campaign now so that you can begin to see results in a few months. An SEO campaign includes implementing interesting and original content often and building links naturally. A true SEO expert will be constantly checking the website and analysing search results and rankings using a utility such as Google Analytics. Search Engine Optimisation takes time and care in order to get your website found and ranking organically.
PPC campaigns are an effective way to help you market your holiday promotions during a specific time, whilst encouraging customers to act immediately. PPC ads produce fast results and are a great way to get traffic to your website. Pay-per-click encourages visitors to purchase your products, no matter how big or small your company is. You can bid on keywords and your planned ads will show up when a person searches these keywords. Depending on the PPC strategy that opt for, you only pay when a person clicks on your ad and the results are measurable.
Email marketing is a low-cost and effective marketing tool used by many companies. Plan a newsletter on upcoming holiday promotions or discounts to send to your existing customers. A newsletter can encourage traffic to your website with integrated links to your product page. Include a “call to action”. Promote your brand or products and keep in touch with new and existing customers through a holiday newsletter.
Bulk SMS Marketing
Let’s face it, people love their cell phones. Bulk SMS marketing lets you interact with your customer on their mobile phones. Why not look at marketing coupons, incentives, special offers and new products over the holiday period?
Chat to our Team if you want to know more about our range of online marketing options to get your holiday promotions booming!