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Google Analytics is a robust and important tool for understanding how well your website is performing, what your website visitors are doing online as well as where they are originating from. For the untrained eye, all these metrics can be overwhelming and with a substantial amount of data present, it may be difficult to hone in on what’s working and what’s not.

What are The Different Metrics and What Do They Mean?

We’ve narrowed down the most important metrics and what they mean to help you understand Google Analytics reports.


Sessions represent the number of times a user was active on your website and is reset after 30 minutes of activity or at the end of the calendar day.


This represents the number of people who have visited your site and counts as 1 user, even if they visit more than once in a day.

New Users:

These are the first-time visitors to your site within the selected date range.

Pages / Session:

This shows us the numbers of pages that were viewed in a session.

Avg. Session Duration:

The is the average amount of time a user spends on your site per session.

Read Next: How to Increase Session Duration on Your Site

Bounce Rate:

Bounce rate percentage represents single-page sessions where there were no interactions with the page. i.e. the users left the page without clicking on anything.

Read Next: 10 Tips to Reduce Bounce Rate

Behaviours>Site Content>All Pages:

This is important, as it shows you the most visited pages on your website, so you are aware of what pages are most interesting to the user.

Acquisition>All Traffic>Channels:

The results here show you from which platform your traffic originates.


This refers to people coming to your site from different social media platforms.


This refers to people who visited your site from typing your website URL into the address bar.

Organic Search:

This refers to people who came to your site from searching on Google for either your business name, your industry or your product or service.


This refers to users who come to your site from a different website.

These are the some of the most important Google Analytics metrics but there is a range of other handy information on your dashboard which will help you learn more about your website users and their behaviour. If you are managing your own website and digital presence, now is the time to log into Google Analytics with your newfound wisdom and view your website performance.

What Do I Do Now?

When you have a dedicated team like Easy2Access managing your digital marketing, you have a marketing partner that is dedicated to helping you understand your reports better. Stay tuned to our blog for more actionable insight and insider tips to help you thrive in this digital economy.