What Does Organic SEO Mean?

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What Does Organic SEO Mean?

organic seo

Have you ever wondered what organic SEO means? No doubt you’ve heard of how companies compete with each other to get to the top of the Search Engine Results Page (SERP) of search engines like Google. Unlike paid advertising, organic SEO is described as a natural way for a company to improve their website’s ranking and traffic. Here’s how you can increase your website’s visibility and attract visitors with organic SEO techniques…

Creating rich content

Search Engine algorithms are mathematical formulations and rules used by Google and other search engines to determine what users are searching for, and direct them to the most relevant search results. In SEO Techniques and Trends You Need to Know, we talked about how search engine updates and algorithm changes are all about facilitating an improved user experience; Google, for example, constantly updates its algorithms in an effort to weed out low quality sites and reward quality sites (or those providing web visitors with exactly the sort of high quality experience they’re seeking out). Your job, then, is to create relevant and informative content tailored to your particular audience, because this is one of the very best ways to draw attention to your website – not only by alerting the search engines to who you are and what you’re doing, but by providing a quality user experience.

Using titles, tags and alt text for success

Disregard meta-data at your peril! While this behind-the-scenes information may not be as obvious to SEO newbies as creating great content, creating relevant title tags, meta-descriptions and alt tags is a great opportunity to up your SEO efforts. Without them, the search engines have a much harder time finding and indexing your site which ultimately could mean less traffic! Use the title tag as a type of headline on the SERP – not only does it tell the search engines more about your page, but it can grab a reader’s attention, too. The meta-description provides the search engines with yet more info, and functions as a lede on the SERP, directing readers’ focus. This is a good place to include a call to action which will prompt a reader to actually click through to your web page. As search engines can’t see images, providing ‘alternate text’ (alt tags) can help them decipher what a web page is about – these are short descriptions of each image on your website. Lastly, don’t forget to add a sitemap which lists web pages and helps those search spiders discover every page on your site.

Going mobile

With the launch of Google’s mobile-friendly algorithm, websites optimised for mobile devices have more chance of higher organic rankings than those that aren’t. This is hardly surprising, considering that potential customers are ‘on the move’ with roughly 50% of Google searches stemming from mobile devices. Improve your ranking by ensuring your website is mobile-friendly. If you’re not sure, visit Google’s mobile-friendly test page here.

Interacting on social media

With approximately 2 billion internet users on social media networks, quality social content on Facebook, Google+, Twitter, and other social media platforms is beginning to play a more prominent role in organic SEO, both by driving traffic to site and by sending ‘social signals’ about a website to the search engines.  Find a social media site that suits your type of business and audience, set up and optimise your social media profiles, share interesting content and interact with your fans and followers. Don’t forget to include links to your social media profiles from your website, and vice versa.

Need help with organic SEO?

Easy2Access provides a range of digital marketing services that help grow our clients’ business or brand. If you need advice on an effective SEO strategy, or would like more information on our services, get in touch…